Culture

"A destination’s true value lies not in how many visit, but in how well it preserves its heritage, empowers its people, and respects its environment."

The Power of Cultural Heritage in Tourism Culture is the heartbeat of a destination. From historic landmarks to intangible traditions, cultural heritage shapes identity, fosters community pride, and attracts millions of travelers worldwide. However, without sustainable management, many cultural treasures face risks such as commercialization, loss of authenticity, and lack of community involvement. At the

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"Sustainability in tourism is not just about preserving the past—it’s about creating a future where culture, nature, and communities thrive together."

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