Tourism

Introduction: Planning for a Resilient Tourism Future A well-crafted tourism masterplan is more than a document — it’s a roadmap to sustainable growth, community prosperity, and environmental protection. Yet, many destinations still operate without one, relying on short-term initiatives that fail to deliver long-term results. At Sustainable Tourism Hub, we help municipalities, regional authorities, and

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Introduction: Skills for a Changing Tourism Landscape Tourism is evolving rapidly. Climate change, shifting traveler expectations, and digital transformation are reshaping how destinations operate. To thrive, destinations need not just strategies, but people with the skills to deliver them. At Sustainable Tourism Hub, we design and deliver specialized training workshops that equip tourism professionals, entrepreneurs,

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"The right EU funding can turn a destination’s vision into a reality that transforms culture, economy, and environment together."

Tourism Development Needs Funding to Thrive Creating a tourism strategy is one thing — funding it is another.For destinations aiming to regenerate their environment, preserve cultural heritage, and strengthen their local economy, EU funding is one of the most powerful tools available. The challenge? Navigating the complex world of EU programmes and securing grants that

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Moving Beyond “Do No Harm” For decades, the focus of responsible tourism has been sustainability — reducing environmental damage, managing resources, and preserving cultural heritage.But as global challenges intensify, there’s a new movement gaining momentum: regenerative tourism. Instead of simply aiming to do less harm, regenerative tourism actively seeks to restore, replenish, and revive the

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"Mythological tourism doesn’t just tell stories — it turns them into living, breathing journeys that drive economies and unite communities."

A Sleeping Giant in Tourism Across Europe and the Mediterranean, towns and regions are filled with myths, legends, and cultural stories that have been passed down for centuries.Yet in many cases, these treasures remain untapped in the tourism market. Mythological tourism — the art of turning local legends into immersive visitor experiences — is emerging

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"Cultural heritage thrives when communities take the lead—whether through sustainable tourism, traditional craftsmanship, or digital preservation. By blending innovation with local knowledge, we ensure that history is not just remembered but actively lived and shared for generations to come."

Sustainable Hospitality: A Competitive Advantage in a Changing Industry The hospitality industry is evolving. Travelers today are more conscious of their environmental footprint, seeking eco-friendly accommodations that align with sustainability values. From carbon-neutral hotels to zero-waste resorts, sustainability is no longer a niche trend—it’s a necessity. How can eco-certifications help hotels and tourism businesses meet

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"Technology and sustainability are not just tools; they are the bridges connecting our past to our future. By digitizing cultural heritage and implementing green tourism strategies, we ensure that history is preserved, communities thrive, and tourism remains a force for positive change."

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